Giving it back to society is a way to strengthen the moral connections, improve social awareness, and increase the customer base. Charity and philanthropy are the greatest tools through which any business can improve their customer base to increase production line. Customers are the sole creators and destroyers fir any company; let it be a Business to business or a business to customer. In a way, giving it back to society is building a peaceful positive environment in the society we live. There are many companies, which are part of communities. These communities consist of employees who socialize and live around. People who are living in neighborhood mean that the land where the company has been located is having a great value. Work force that is nearby areas allows business to grow and flourish with the soul factor of loyalty. In return, these companies can address various issues that need a quick attention to empower and uplift the life of the people. This is kind of philanthropy activity that always boosts the company to perform better. As an active philanthropist throughout the years, here are few things I, Sanjeet Veen personally observed on how these activities helped to grow my business.
Building Reputation – Involving as a company to improve the living standards of the community where your employees are based by collaborating collective initiates will build positive reputation towards the company. A relationship with customers and employers is important to make your venture flourish. Customers tend to rely on a brand, which is having a positive impact on society. You need not run back of organisation to be an active philanthropist. Your community development activities are equally philanthropic that can create a brand image in society.
A Better Scope – When a company invests its money and time on developing a community nearby, it not only lifts the standard of living but also encourages a development in various sectors. Fixing up local parts, building schools and colleges, construction of roads, construction of hospitals and medical centers, proper travelling systems etc., bestows healthy living conditions.
Networking – As a company, when you are involved in community development there is every inch of scope to have collaboration with various other companies that might be a stepping-stone for your company growth. Here is where social media networks can be useful to display the community services on global front.